How to Attract More Customers to Your Café or Restaurant Using Social Media

Social media has transformed the way cafés and restaurants connect with customers. Whether you’re a cozy coffee shop or a bustling restaurant, a strong social media presence can drive more foot traffic, increase bookings, and build a loyal customer base.

If you're wondering how to use social media effectively for your hospitality business, here are six proven strategies to get more customers through your doors.

1. Optimise Your Profiles for Maximum Visibility

First impressions matter! Make sure your social media profiles are fully optimised with:✅ A clear bio that highlights what makes your café/restaurant unique (e.g., "Melbourne’s coziest brunch spot ☕ | Specialty coffee & artisan pastries 🍰")✅ A link in bio directing customers to your menu, online reservations, or delivery options✅ High-quality profile and cover images that reflect your brand’s vibe

2. Share Mouthwatering Food & Drink Photos 📸🍽️

Food is one of the most shared topics on social media—so make sure your posts stand out!

• Use natural lighting to capture your dishes beautifully

• Highlight specialty menu items, seasonal dishes, or limited-time offers

• Show behind-the-scenes content, like chefs preparing meals or latte art in progress

• Encourage customers to share their food photos by creating a branded hashtag

3. Leverage Instagram & TikTok Reels for Engagement 🎥

Short-form video content is one of the best ways to boost reach and engagement. Try these content ideas:

• "A Day in the Life" behind the scenes at your café/restaurant

• Before & after shots of food being prepared

• Meet the team introductions to build a personal connection with your audience

• Recipe sneak peeks or quick cooking tips from your chefs

• Customer testimonials or reactions to popular dishes

4. Use Location Tags & Hashtags to Get Discovered 📍🔍

Make it easy for local customers to find you by using:✅ Location tags in posts and stories so people searching in your area see your content✅ Popular hashtags like #MelbourneEats, #SydneyBrunch, #BestCoffee, or #VeganRestaurants (customise for your city and niche!)✅ A branded hashtag (e.g., #CafeLarioEats) to encourage customers to tag their photos

5. Run Exclusive Social Media Promotions & Contests 🎉

Nothing grabs attention like a special offer! Some ideas:

• "Tag a friend" giveaways (e.g., "Tag a friend you'd bring for brunch & win a free coffee!")

• Limited-time discounts for followers (e.g., "Show this post for 10% off your next visit")

• Instagram Story polls to let customers vote on new menu items

• Flash sales on slower days (e.g., "Happy Hour: 2-for-1 cocktails from 4–6 PM today!")

6. Engage with Your Audience & Build a Community 💬

Social media isn’t just about posting—it’s about creating a conversation with your customers.✅ Respond to comments & DMs quickly to show you’re attentive✅ Repost customer photos & reviews to build credibility✅ Go live on Instagram or Facebook to showcase special events, new menu launches, or Q&As with your chef

Social media is a powerful marketing tool for cafés and restaurants—but consistency is key! By sharing great content, engaging with your audience, and using smart strategies, you can turn followers into loyal customers.

Need help with social media marketing for your café or restaurant? Let’s work together! 🚀✨

📩hello@lario-marketing.com